martes, 17 de septiembre de 2013

What is The Neuromarketing?

Today, we are going to talk about a new trend which has appeared in last years, it's the neuromarketing. But... what is it? This is very easy: Firstly we take the word “neurology” which is the science that studies everything related to the nervous system and its interaction with environment, secondly we have the word “marketing” that are market's relations to consumer in order to know, to show products, to communicate, to get a buying response and loyalty, etc. When you mix “neuro[logy]” plus “marketing”, you obtain “neuromarketing”. Hence, we can define neuromarketing as “all techniques which companies usually implement to know, to measure and to penetrate in consumer's mind using neurological techniques.

NEURO + MARKETING = NEURO MARKETING

Now, we show some examples how this techniques act:
  • When you go shopping and you walk in Uterque (Luxury Shop of clothes and garments of Inditex Group), you smell a special perfume (made only for Uterque shops) which makes that people feel of determined way and those feelings incite to buy
  • Different colours change your behaviour: cold colours, warm colours...
  • The mix of tastes used by the great masters of cuisine joined to colours and essences of dishes are a perfect setting
  • (…)

The neuromarketing is not only action techniques, also they are techniques of knowledge. We can see some examples:
  • A lot of media or advertising agencies test its commercials, they select group of peoples to whom they show the commercials above mentioned and they use an electroencephalogram machine to measure different brain stimulations and therefore we can know which is the posbile reaction of consumers
  • Other interesting technique is the eye-tracking, which consists in seeing eye movements and so, what are the hot spots.
  • (…)
A lot of these techniques need a physician to be made so that tested-fellow is not in danger.


As we have seen the neuromarketing become very popular in our lives

Regards,

Otto F.

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NEGOCINESS by OTTO F. WAGNER is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. "Todas las opiniones aquí presentadas son propias, no represento a ninguna empresa ni cliente"