Ever since I started studying in Madrid, I've always been interested in how people behave. As I learned more, my interest grew and I wondered if I could study it more deeply. That's why I decided to specialize in marketing to understand how consumers behave, and finance to understand how suppliers and demanders manage their resources. In recent years, I've also added data analysis techniques and applied artificial intelligence to my skill set.
Even though I'm also interested in the qualitative side, I'm fascinated by the quantitative side, and that's why throughout my career and studies, I've focused on applying math (especially statistics) to try and understand the phenomena surrounding consumer behavior and how marketing strategies work to increase engagement with customers and consumers.
In recent years, I've led and designed projects for various sectors, broadening my vision and knowledge of the madtech ecosystem.
This is my personal space where you can see what I do and the projects I've been involved in. You can also contact me if you have any questions or collaboration proposals.
Best,
Otto F. Wagner